The creative mind behind the Augusta Jones label brings beautiful styling,
flexibility and affordability to a new generation of brides in search of
perfect wedding gowns.
Born in Denmark to a British father and a Danish mother – a former
model and designer who passed along her strong fashion sense to her daughter – designer
Charlotte Leung grew up in Europe and Asia and was schooled in England,
Hong Kong, Denmark and the United States.
In early 1999, the designer started the Augusta Jones label; after a well-received
first collection she teamed up with her stepmother, June Leung, an award-winning
designer who brought her own creative flair to Augusta Jones.
Since then, the company has charmed audiences with classic, contemporary
"The most important thing when it comes to wedding style is to
be yourself," Leung said in an interview, "to feel confident
and to enjoy the moment. It isn’t just about what you are wearing – it
has just as much to do with how you are wearing it."
This season, the successful wedding gown label celebrates its tenth
anniversary with a new collection that aims to make brides feel even
more glamorous and self-confident on their wedding day.
"We have noticed that there is a real demand for more refined, simple
and clean styles," says Leung.
Leung describes her new collection as "taking two paths." On the
one hand are the structured, draped and pleated gowns that have always worked
well for Augusta Jones and on the other, what the team felt was missing from
previous collections: "Super feminine and soft gowns that are made with
sunny beaches or hilltop weddings in mind."
As a result, the latest collection features both the classic looks that
have been successful in the past, as well as gowns that reflect a new, light
and carefree spirit: romantic gowns in silk organza and tulle, dresses adorned
with crystals and pearls, and delicate details such as hand-cut chiffon flowers.
Lace and organza are used liberally in dresses such as the Kelly and Joan
gowns, while in some cases, the bride has her choice of fabric: the dramatic
Margarita gown, for example, is available in charmeuse, taffeta, or Thai
"It is all about building up an individual style for each customer," says
"My advice is simple," Leung says, "plan what you can well,
and don’t worry about the rest!"
The Augusta Jones collection offers brides a complete look – with
gowns that can be dramatically altered with the addition of complementary
accessories such as beaded boleros, shrugs, and belts – making the
gown selection process easier for all involved.
“The wedding dress is arguably the single most important item of clothing
a woman is going to decide upon in her lifetime. We always want that experience
to be extraordinary."